Wednesday, September 29, 2010

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Noam Chomsky: Le 10 strategie della manipolazione mediatica



The great American thinker Noam Chomsky explains the strategies used act by the media bosses to manipulate the information. The study below together with the beautiful cartoon appeared in the pages of free information

The 10 strategies of media manipulation

Noam Chomsky visionesalternativas.com

1 - The Strategy distraction.

The main element of social control is the distraction of the strategy is to divert public attention from important issues and changes agreed by the political and economic elites using the technique of continuous deluge or flood of distractions and insignificanti.La information strategy of distraction is also essential to prevent the public interest in the essential knowledge in science, economics, psychology, neurobiology and cybernetics. "Divert public attention from real social problems, to keep it imprisoned by issues with no real importance. Keep the public busy, busy, busy, without giving him time to think, always returning to the farm as other animals (cited in the text "Silent Weapons for Quiet Wars").

2 - Create the problem and then offer the solution.

This method is also called "problem - reaction - soluzione”. Si crea un problema, una “situazione” che produrrà una determinata reazione nel pubblico in modo che sia questa la ragione delle misure che si desiderano far accettare. Ad esempio: lasciare che dilaghi o si intensifichi la violenza urbana, oppure organizzare attentati sanguinosi per fare in modo che sia il pubblico a pretendere le leggi sulla sicurezza e le politiche a discapito delle libertà. Oppure: creare una crisi economica per far accettare come male necessario la diminuzione dei diritti sociali e lo smantellamento dei servizi pubblici.

3 - La strategia della gradualità.

Per far accettare una misura inaccettabile, basta applicarla gradualmente, with dropper for a while 'for consecutive years. This is the way in which social and economic conditions radically new (neoliberal) were imposed in the '80s and '90s: an idle state, privatization, precariousness, flexibility, mass unemployment, wages can no longer ensure decent incomes, so many changes that have caused a revolution if they had been applied only once.

4 - The strategy of delay.

Another way to accept an unpopular decision is to present it as "painful and necessary" at that time gaining the consent of the people for future application. E’ più facile accettare un sacrificio futuro di quello immediato. Per prima cosa, perché lo sforzo non deve essere fatto immediatamente. Secondo, perché la gente, la massa, ha sempre la tendenza a sperare ingenuamente che “tutto andrà meglio domani” e che il sacrificio richiesto potrebbe essere evitato. In questo modo si dà più tempo alla gente di abituarsi all’idea del cambiamento e di accettarlo con rassegnazione quando arriverà il momento.

5 - Rivolgersi alla gente come a dei bambini. La maggior parte della pubblicità diretta al grande pubblico usa discorsi, argomenti, personaggi e una intonazione particolarmente infantile, spesso con voce flebile, as if the viewer were a creature of few years or a moron. The more you try to deceive the viewer, the more they tend to use a childish tone. Why? "If someone is addressing a person as if it had 12 years or less, then, due to suggestibility, this probably will tend to a response or a reaction to uncritical as that of a person 12 years or less (see "Silent Weapons for Quiet Wars").

6 - Use the emotional aspect of much reflection .

Harnessing emotion has a classic technique to cause a short circuit analysis and rational, infine, del senso critico dell'individuo. Inoltre, l'uso del tono emotivo permette di aprire la porta verso l’inconscio per impiantare o iniettare idee, desideri, paure e timori, compulsioni, o per indurre comportamenti….

7 - Mantenere la gente nell’ignoranza e nella mediocrità.

Far sì che la gente sia incapace di comprendere le tecniche ed i metodi usati per il suo controllo e la sua schiavitù. “La qualità dell’educazione data alle classi sociali inferiori deve essere la più povera e mediocre possibile, in modo che la distanza creata dall’ignoranza tra le classi inferiori e le classi superiori sia e rimanga impossibile da colmare by the inferior "(see" Silent Weapons for Quiet Wars ").

8 - Encourage the public to be in favor of mediocrity.

push the public to believe that it is fashionable to be stupid, vulgar and ignorant ...

9 - Strengthening the sense of guilt.

Pretend him the only individual to be responsible for their woes because of insufficient intelligence, ability or effort. In this way, instead of rebelling against the economic system devalues \u200b\u200bthe individual self and feels guilty, which in turn creates a state of depression in a the effect is the inhibition to act. And without action, there is no revolution!

10 - Getting to know people better than you know it. Over the past

50'anni, the rapid advances in science have created a growing gap between the knowledge of people and those they enjoy and use the ruling elites. Thanks to the biology, neurobiology and applied psychology, the "system" could benefit from an advanced understanding of the human being, both physically and mentally. The system was able to meet the individual shared much better than he knows himself. This means that, in most cases, the system exerts greater control and more power over people, far greater than what people carry on itself.

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